First-time moms usually trust others' experiences and expertise. This is a little different for millennial moms, who happen to all the information they need at their fingertips. It's overwhelming how to be prepared and informed to raise this new generation of children, so now more than ever, childhood has changed with the presence of the digital world. 
Helped concept, ideate, and come up with stories/scenarios for six commercials. 

Role: Strategist