I built digital and content strategies for social channels. I also contributed to creating and executing Windex's partnership with My Big Fat Greek Wedding 2 (AdAge).​​​​​​​
My findings helped us see how other brands claim to be the #1 glass cleaner. I also explored territories to continue to use our assets (birds) on social media, but also take Windex from being funny and not really having a claim, to having a more emotional approach that eventually evolved into "Give Life A Sparkle". 
Role: Strategist