Big global causes have little money to spend on high impact placement. According to New York Times, brands spend more than 2.5 million on a billboard in Times Square while organizations and charities have little budget to advertise. To help bring awareness to these big causes,  we placed mini billboards high traffic areas in NYC, Mexico City, Sydney, Chicago, São Paulo, London, Berlin, Stockholm, and Tokyo. 
The billboards were translated into four different languages: German, Spanish, Portuguese and Mandarin.
Role: Strategist/Photographer
Team: Yolanda Saetern, Jeff Tepper Mentors: Amanda Brencys, Diego Fonseca